Room Count: 119 Rooms
W Florence
Florence, Italy
Santa Maria Novella
119 Rooms
Florence may be known for Renaissance grandeur, but W Florence offers a very different canvas. Set in a 1970s building by architect Lando Bartoli, long abandoned before its recent revival, the hotel embraces bold design: optical-illusion headboards, terrazzo baths, and custom touches like a Tuscan-themed Monopoly board. Public spaces are equally striking,...
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Rooms & Guests
Deluxe King Room
Only Club members can view insider rates
Deluxe King Room with Balcony
Only Club members can view insider rates
Superior Twin Room
Only Club members can view insider rates
Superior King Room
Only Club members can view insider rates
Premier King Room with Balcony
Only Club members can view insider rates
Deluxe Junior King Suite
Only Club members can view insider rates
Superior Junior King Suite
Only Club members can view insider rates
Premier King Junior Suite
Only Club members can view insider rates
Urban King Junior Suite
Only Club members can view insider rates
One-Bedroom Supreme King Suite
Only Club members can view insider rates
Penthouse Signature King Suite with Duomo View and Terrace
Only Club members can view insider rates
Piazza dell'Unita Italiana 3/4, Florence, Tuscany, 50123, ITA
Nearby
W Florence
Florence, Italy
Santa Maria Novella
F
lorence may be known for Renaissance grandeur, but W Florence offers a very different canvas. Set in a 1970s building by architect Lando Bartoli, long abandoned before its recent revival, the hotel embraces bold design: optical-illusion headboards, terrazzo baths, and custom touches like a Tuscan-themed Monopoly board. Public spaces are equally striking, from AvroKO’s playful murals to the courtyard alive with color. Rooms are vibrant and welcoming, and the top suites open onto terraces overlooking the Medici Chapels. The restaurant Tratto reinterprets Italian classics with an inventive flair, while Akira Back pays tribute to Japanese cuisine. For travelers who want Florence with an edge, this is the address.Room Count: 119 Rooms
Deluxe King Room
Only Club members can view insider rates
Deluxe King Room with Balcony
Only Club members can view insider rates
Superior Twin Room
Only Club members can view insider rates
Superior King Room
Only Club members can view insider rates
Premier King Room with Balcony
Only Club members can view insider rates
Deluxe Junior King Suite
Only Club members can view insider rates
Superior Junior King Suite
Only Club members can view insider rates
Premier King Junior Suite
Only Club members can view insider rates
Urban King Junior Suite
Only Club members can view insider rates
One-Bedroom Supreme King Suite
Only Club members can view insider rates
Penthouse Signature King Suite with Duomo View and Terrace
Only Club members can view insider rates
Services & Amenities
- 24 hour front desk
- Bar
- Room service
- Sauna
- Jacuzzi
- Air conditioning
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Need to Know
Check in: 3:00 PM, Check Out 12:00 PM
Cribs and extra beds aren't available at this property.
Location
Piazza dell'Unita Italiana 3/4, Florence, Tuscany, 50123, ITA
Nearby
Overview
Deluxe King Room
Deluxe King Room with Balcony
Superior Twin Room
Superior King Room
Premier King Room with Balcony
Deluxe Junior King Suite
Superior Junior King Suite
Premier King Junior Suite
Urban King Junior Suite
One-Bedroom Supreme King Suite
Penthouse Signature King Suite with Duomo View and Terrace
The Story
Florence may be known for Renaissance grandeur, but W Florence offers a very different canvas. Set in a 1970s building by architect Lando Bartoli, long abandoned before its recent revival, the hotel embraces bold design: optical-illusion headboards, terrazzo baths, and custom touches like a Tuscan-themed Monopoly board. Public spaces are equally striking, from AvroKO’s playful murals to the courtyard alive with color. Rooms are vibrant and welcoming, and the top suites open onto terraces overlooking the Medici Chapels. The restaurant Tratto reinterprets Italian classics with an inventive flair, while Akira Back pays tribute to Japanese cuisine. For travelers who want Florence with an edge, this is the address.
Services & Amenities
- 24 hour front desk
- Bar
- Room service
- Sauna
- Jacuzzi
- Air conditioning
Hotel Policy
Check in: 3:00 PM, Check Out 12:00 PM
Cribs and extra beds aren't available at this property.
Deluxe King Room
The double room features air conditioning, soundproof walls, as well as a private bathroom boasting a shower and a hairdryer. The double room has a flat-screen TV, a minibar, a tea and coffee maker, as well as a wardrobe. The unit has 1 bed.
Bedding
This room features 1 King Bed and is approximately 258 ft²/24 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
Deluxe King Room with Balcony
The double room features air conditioning, soundproof walls, as well as a private bathroom boasting a shower and a hairdryer. Featuring a balcony, this double room also offers a minibar, a tea and coffee maker and a flat-screen TV. The unit has 1 bed.
Bedding
This room features 1 King Bed and is approximately 269 ft²/25 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
Superior Twin Room
The spacious double room offers air conditioning, soundproof walls, as well as a private bathroom boasting a shower and a hairdryer. The double room features a flat-screen TV, a minibar, a tea and coffee maker, a wardrobe as well as city views. The unit has 2 beds.
Bedding
This room features 2 Single Beds and is approximately 312 ft²/29 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
Superior King Room
The spacious double room features air conditioning, soundproof walls, as well as a private bathroom boasting a shower and a hairdryer. The unit has 1 bed.
Bedding
This room features 1 King Bed and is approximately 322 ft²/30 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
Premier King Room with Balcony
The spacious double room provides air conditioning, soundproof walls, as well as a private bathroom featuring a shower and a hairdryer. The unit offers 1 bed.
Bedding
This room features 1 King Bed and is approximately 333 ft²/31 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
Deluxe Junior King Suite
The air-conditioned suite features 1 bedroom and 1 bathroom with a shower and a hairdryer. The suite provides soundproof walls, a mini-bar, a tea and coffee maker, a wardrobe, as well as a flat-screen TV. The unit offers 1 bed.
Bedding
This room features 1 King Bed and is approximately 376 ft²/35 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
Superior Junior King Suite
The air-conditioned suite features 1 bedroom and 1 bathroom with a shower and a hairdryer. The suite offers soundproof walls, a mini-bar, a tea and coffee maker, a wardrobe, as well as a flat-screen TV. The unit offers 1 bed.
Bedding
This room features 1 King Bed and is approximately 452 ft²/42 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
Premier King Junior Suite
The air-conditioned suite has 1 bedroom and 1 bathroom with a shower and a hairdryer. Boasting a balcony with city views, this suite also offers soundproof walls and a flat-screen TV. The unit has 1 bed.
Bedding
This room features 1 King Bed and is approximately 516 ft²/48 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
Urban King Junior Suite
The spacious suite has 1 separate bedroom and 1 bathroom with a shower and a hairdryer. The air-conditioned suite features a flat-screen TV, soundproof walls, a minibar, a tea and coffee maker as well as city views. The unit has 1 bed.
Bedding
This room features 1 King Bed and is approximately 581 ft²/54 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
One-Bedroom Supreme King Suite
The spacious suite features 1 separate bedroom and 1 bathroom with a shower and a hairdryer. The air-conditioned suite provides a flat-screen TV, soundproof walls, a minibar, a tea and coffee maker as well as city views. The unit offers 1 bed.
Bedding
This room features 1 King Bed and is approximately 893 ft²/83 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
Penthouse Signature King Suite with Duomo View and Terrace
The spacious suite features 1 bedroom and 1 bathroom with a shower and a hairdryer. The air-conditioned suite offers a flat-screen TV, soundproof walls, a minibar, a tea and coffee maker as well as city views. The unit offers 1 bed.
Bedding
This room features 1 King Bed and is approximately 1237 ft²/115 m².
Amenities
- air conditioning
- closet
- coffee/tea
- hairdryer
- minibar
- stand up shower
- television
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