T

he original Zetter in Clerkenwell was a one-off for — let’s be honest — far too many years. And when the neighboring Zetter opened, it didn’t so much slake our thirst for all things Zetter as whet our appetite for more. So naturally we’re far from displeased to see a new Zetter open its doors in Portman Village, Marylebone — by now you can expect fine food, inventive cocktails, and a certain bohemian charm to accompany the name anywhere it goes.

In this case it’s a slightly more rakish vibe, despite the rather more traditional setting. Where the original Townhouse took its inspiration from the fictional Great Aunt Wilhelmina, this one is the property of Wicked Uncle Seymour, and behind the doors of this Georgian townhouse are twenty-four rooms decorated in a meticulously art-directed style. Seymour, clearly an accomplished world traveler, accumulated no end of local color on his many journeys, and these rooms wouldn’t look out of place set to music in a Wes Anderson montage.

The rooms and suites steer clear of the relentless opulence that’s come to dominate London’s high-end hotels; the entry-level rooms are attainably compact, though still subtly luxe, while the best suite spreads out over an entire floor, complete with an open-air bath on the roof terrace. Add a cocktail lounge set in the townhouse’s Georgian drawing room, featuring bites by Bruno Loubet and drinks by Tony Conigliaro, and you’ve got yourself the beginnings of a proper Zetter empire.