Ham Yard Hotel, Firmdale Hotels

London, United Kingdom
Soho

91 Rooms

Whether Ham Yard is the best of the Firmdale hotels is a matter of taste, but there’s no denying it’s the biggest project this prestigious London luxury boutique concern has yet undertaken, a ground-up redevelopment of a little side street in Soho, resulting in what Kit and Tim Kemp call an “urban village.”

And not without reason. For...

Hotelist Club members receive:

Upgrade to next room category, based upon availability at check-in
Complimentary glass of champagne or cocktail, per guest, on arrival
Welcome treat in room on arrival
Complimentary welcome gift on arrival
Personal Hotelist concierge that can arrange airport transfers, activities, and more.

Room Count: 91 Rooms

1 Ham Yard, London, WID 7DT, GBR

Ham Yard Hotel, Firmdale Hotels

London, United Kingdom
Soho

W

hether Ham Yard is the best of the Firmdale hotels is a matter of taste, but there’s no denying it’s the biggest project this prestigious London luxury boutique concern has yet undertaken, a ground-up redevelopment of a little side street in Soho, resulting in what Kit and Tim Kemp call an “urban village.”

And not without reason. For alongside a fairly substantial hotel, there’s also retail space, a restaurant and lounge, a gym, spa and nail bar, a 190-seat cinema, and a little four-lane bowling alley in the basement, all along a charming pedestrian thoroughfare complete with a bronze sculpture and a fair bit of greenery. There’s plenty of activity, naturally, but the atmosphere feels a world apart from Piccadilly Circus, scarcely a hundred yards away.

By now you know what to expect from the rooms: peerless modern luxury, outfitted in Kit’s signature style, blending vibrant prints and colors with eclectic antiques and stylish contemporary pieces, all lit by those vast Crittall windows, which manage to make the most of the occasionally anemic London sunshine. You know the service will be first-rate as well, this being far from the Kemps’ first rodeo when it comes to staffing a high-end hotel.

And it’s fair to count on the crowd being an interesting one, if not downright star-studded, the better part of the British theatre and film industries headquartered, as it is, within a shout of Ham Yard (and that basement cinema doesn’t hurt either). Then again, it’s not the star-studdedness of the place, per se, that makes a Firmdale hotel what it is, it’s the fact that it’s more or less impossible to spend the night without feeling like a celebrity guest yourself.

Room Count: 91 Rooms

Services & Amenities

24 hour front desk
Parking
Pet Friendly
Free wi-fi
Gym
Spa
Restaurant
Bar
Cribs (subject to availability)
Wheelchair accessible
Room service
Concierge
Valet parking
24 hour room service
Honesty Bar
Babysitting (on request)
Adjoining rooms
100% non-smoking hotel
Designated smoking area
Steam rooms
Library
Lounge
Luggage storage
Multi-lingual staff
Wake-up service
Air conditioning
Pets allowed (charges apply)
Boardroom
Shopping area nearby

Hotelist Club members receive:

Upgrade to next room category, based upon availability at check-in
Complimentary glass of champagne or cocktail, per guest, on arrival
Welcome treat in room on arrival
Complimentary welcome gift on arrival
Personal Hotelist concierge that can arrange airport transfers, activities, and more.

Only Club members can view rates

Dates

Rooms